John Frieda Precision Foam Colour

Foam in general is a good thing; bubble bath, sponges, raucous raves attended by young people in sweatier climes. But foam in relation to hair colour is better than good; it's great.

Autumn saw the launch of John Frieda's latest innovation in home dying - a time saving non-drip foam promising to cover each and every strand in shiny, natural looking colour. I handed over a sample of shade 5N: Medium Natural Brown to an eager friend who simply couldn't wait to check out it's revolutionary home colouring claims.

"I'm not the most talented person at home dying. No matter how hard I try to apply the formula correctly my hair inevitably ends up as a patchy block colour lacking miserably in shine and depth. When I was told John Frieda's Precision Foam Colour was as simple as shampooing your hair, my inner lazy cow jumped at the opportunity of experiencing salon quality results whilst apparently giving no effort at all on my part.

After participating in a 48 hour allergy test (I had horrors of this review simply being made up of the sentence "my head swelled up and it hurt.") I was ready to begin my futuristic hair colouring journey. I naturally have mousey blonde hair and tend to dye it several shades darker, mainly because I can't afford the highlights needed to make sun kissed locks work for me. Anyone who is blonde with darkly dyed hair will know just how bad the roots can get, so my main concern with all colour based procedures is to make sure the top of my scalp is evenly finished.

I followed the step by step instructions to a t; gently tilting the developer and colourant in the plastic bottle provided. Once throughly mixed, the bottle is squeezed to dispense the lightly scented foam mixture into the palms before massaging directly into the hair. Using lathering motions, I began by applying heavily to the roots before spreading out and foaming my entire scalp in the non-drip formula. This experience was by far the easiest, cleanest and most pleasurable I've had in terms of home dying, mainly because I didn't have to spend the afternoon with my head dangled over the bath looking like I'd just lost a mud fight.

I left the dye on for just over 20 minutes before rinsing it out and styling with a blow dry. The colour was glossy, vibrant and beautifully even. My roots were completely saturated with the shade and blended perfectly with my already previously dyed hair. After 6 washes the colour is still holding up well and hasn't lost too much gloss or shine.

As far as home colouring kits go, Precision Foam Colour is one I would definitely use again. If someone as modestly skilled as myself can make it work then I'm sure the more talented of you out there could produce some genuinely excellent results."

John Frieda Precision Foam Colour is available from all good chemists for £9.99 and superdrug.com for the limited offer price of £5.99

*this product was a free sample obtained by the Beauty Bite*