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The Beauty Bite: Max Factor Smoky Eye Effect Eyeshadow

Thursday, 22 July 2010

Max Factor Smoky Eye Effect Eyeshadow

When it comes to eyes, we'll eagerly welcome anything that offers to make application both quick and easy - so it'd be somewhat of an understatement to say we were just a little bit excited to try out these babies: Max Factor Smoky Eye Effect Eyeshadows in the luxurious Bronze Haze and ultra cool Silver Storm.

Max Factor Smoky Eye Effect in Bronze Haze and Silver Storm

Presented in a double ended plastic tube, each shade is made up of two individual steps designed to provide the wearer with an instant, fool proof smoky eye. Within a matter of seconds, the creamy formula can be applied, blended and dressed up with lashings of thick mascara - simply cover the lid with the base tone, swiftly define with the slanted liner, before finishing with a quick smudge to really "smoke" things up. Honestly, who knew shabby to sultry could be achieved with this little effort?

Bronze Haze (steps 1 & 2) and Silver Storm (steps 1 & 2) swatched

This is certainly not the most mature way to apply make up - after all, with it's waxy texture and rounded bullet, Step 1 does feel un-nervingly like using a Crayola Crayon as a shadow. However, once applied the product is easily manipulated and - with foundation as a primer - sits comfortably on the lids for several hours. Alright, we did experience creasing, but considering it only took us 42 seconds (Yes! we timed it!) to achieve a respectable result, we're not holding any grudges.

Bronze Haze applied to eye area.

Silver Storm applied to eye area.

Bordering on the more gimmicky side of cosmetics, this product is definitely going to be a bit of a marmite affair. If you're someone who is confident and comfortable with creating dramatic, sultry looks then you're best off sticking to your trusty brushes and powders. Yet if you're new to make up, short on time, or timid when it comes to more intense eye effects: we couldn't recommend an easier product. It really is a breeze to use. We're totally besotted with the icy grey hues of Silver Storm, and at £7.99 a pop, it makes the perfect introduction for those who mightn't be as familiar with the overall smoky technique: just be sure to prime the lid before hand- otherwise the grease from the formula will cause the product to move.

EDIT: This product is known as Covergirl Smoky Shadow blast in the States. After some research we found a lot of people complaining about the sticks snapping after several uses. We will let you know if this happens to us.
Also, if you have oily lids - this product will probably not work for you.
We can't stress enough: this really is more of a convenience cosmetic and is best designed for those who are new to make up.

Max Factor Smoky Eye Effect Eyeshadows are currently available at Superdrug for £7.99.

*this product was purchased by the Beauty Bite*

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At Thursday, July 22, 2010 , Anonymous Anonymous said...

I really like the look of Silver Storm - will have to check these out.
Also may I ask what mascara are you wearing in the Silver Storm pic? It makes the lashes appear fuller.
- Athena

At Thursday, July 22, 2010 , Blogger The Beauty Bite said...

Hey Athena! The mascara we're wearing is Max Factor Masterpiece Max in black - such an awesome product!


At Thursday, July 22, 2010 , Blogger Caitlin said...

Hmm I really wanted to try these. I wanted to try the Covergirl Smokey Shadow Blasts, but I heard such awful things about them and that they were a waste of money so I haven't picked them up. Have you tried them, and if so how do they compare to the rimmel ones?

xo Thanks!

At Thursday, July 22, 2010 , Blogger The Beauty Bite said...

We haven't tried the Covergirl ones, sadly. These are pretty good, but they seem more like a convenience product as oppose to something you'd want to repurchase again and again. They're perfect for when you need a quick and easy look, but with smoky eyes we don't think you can really get any better than a long last liner and shadow combination.


At Thursday, July 22, 2010 , Blogger Monika @ RocailleWrites said...

Both of these colors look amazing on you, but the silvery grey is definitely a stunner :) xxx

At Thursday, July 22, 2010 , Blogger My Lips But Better said...

FYI I'm fairly sure that these are just the CG Smokey Shadow Blasts in slightly different packaging. Both brands are owned by the same parent company and sometimes they repackage the same product. For instance, we got CG Lash Blast and you guys got the exact same thing from Max Factor in black packaging.

At Friday, July 23, 2010 , Blogger The Beauty Bite said...

@ M.L.B.B - You're 100% correct! These are shades Silver Sky and Bronze Fire in the Covergirl range. Thank you for the heads up.

@ Caitlin: As long as you prepped the lids with primer or foundation, these do work well. Like we said, the texture is somewhat waxy so you just need to be careful not to apply too much otherwise the eye area becomes greasy and causes the product to slide.

At Friday, July 23, 2010 , Blogger Michelle @Lipstickrules said...

Great review as always. I just tested out the Covergirl Shadowblast and didn't love it. I agree with you that these are definitely for those new to makeup -- and looking for a convenience type of product.

At Thursday, August 12, 2010 , Blogger Tina A. said...

I love the look of Silver Storm, would make a great little handy item!


At Tuesday, August 24, 2010 , Anonymous Anonymous said...

Just got one of these (the bronze haze colour-way). I love it so far. I think for a big night out I’d still use proper eyeshadow with a brush for a more dramatic look, but the stick is fantastic for day-to-day wear cos it means I can literally do my eye makeup in under a minute. Will be very disappointed if it snaps though! Oh, also just noticed that your cosmetics crush is Janelle Monae! I just did a post the other day about how she's a girl crush :)

At Monday, March 28, 2011 , Blogger Tammie said...

Yeah I had to toss out my Covergirl one (US) was just awful. I know I have greasy eyelids but primer didn't even help! It's a shame as this would have been nice for when I'm in a rush...

At Sunday, May 29, 2011 , Blogger Ayshe said...

you managed to get a far better result than I did, not loving them, but maybe I’ll have another go and see if I can make it work


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