The Next Generation Of Foundation

The world of beauty is literally buzzing right now thanks to a new wave of innovative bases, eager to unleash their hard working potential on cosmetic consumers worldwide. Here are just some of the best new formulas the industry has to offer, including one of the most incredible high street foundations I've seen for years:

Liz Earle Sheer Skin Tint - Launches September 15th, £21/40ml

Founded in 1995, Liz Earle has changed the face of skincare for millions of women across the world. Now, 16 years later, she releases her much anticipated make up range, starting with the phenomenally gorgeous Sheer Skin Tint SPF 15. Creamy to apply, this careful blend of botanicals works in harmony with the Liz Earle skincare collection, enabling your skin to look fresh, bright and dewy thanks to it's comfortable light to medium coverage packed full of the likes of avocado and vitamin E. Available in a trio of shades, any mail orders of the base will receive samples of all three tones (Bare, Beige and Beach) to ensure you end up with the perfect match. I've been trialling this out for the past few weeks and have been utterly blown away by both the quality and coverage on offer. Skincare fans, this is for you!

Bourjois Healthy Mix Serum - UK launch early October/Currently available in selected European Countries, £10.99

Having picked this up last month in Bruges, this little beauty has most certainly become my highstreet base of the year. Available in 6 shades, Healthy Mix Serum offers the wearer weightless medium coverage with just the perfect amount of glow and radiance. The gel texture applies like a dream, leaving the skin looking smooth and soft thanks to fruity ingredients such as lychee and pomegranate. I simply cannot get enough of this foundation - definitely one to watch out for come autumn!

Illamasqua Skin Base Foundation - Available now, £25/30ml

Inspired by the qualities of BB creams, this 18 shade foundation has made quite the splash since it's launch back in June. Allegedly untraceable on the skin when photographed, this formula claims to offer the perfect complexion thanks to it's lack of SPF ingredients. Personally I've not been too taken with the texture - it's one of the only foundations that seems to make the flaws on my skin look worse - yet the support for this product online has been immense. If you're near an Illamasqua counter I strongly recommend you pick up a sample; when it works well with the wearer's skin the finish is quite simply divine.

Jouer Cosmetics Luminizing Moisture Tint - Available now from Cultbeauty.co.uk, £29/50ml

New to British shores, Jouer Cosmetics has a cult following in America for one simple reason: it's fantastic. This mineral rich light weight tinted moisturiser helps soften the skin, blurring fine lines and wrinkles thanks to delicate light diffusing particles. With added non chemical SPF20, this is an ideal option for autumn skin, providing moderate, natural coverage that visually lifts the complexion with a warm, subtle glow. Smooth in texture, this quickly absorbs into the skin giving a clean, non greasy finish within literally a matter of moments. Available in 5 shades (Pearl, Golden, Glow, Bronzed and Deep Bronze), you can pick up a trial selection of 4x5ml bottles for £16. An ideal addition to any handbag.