New CID i-Volumise Mascara

When it comes to lashes my views are simple; I want them bloomin' big.

Whilst others may search for curl or definition, I constantly find myself attracted to tubes emblazoned with the words "1000% MORE LENGTH!", "FOR LASHES SO LONG YOU'LL NEED A TAPE MEASURE!" OR "CRIKEY! THIS FORMULA WILL MAKE YOU LOOK SO GOOD YOU'LL ACTUALLY FANCY YOURSELF!" Which is why it comes as no surprise to learn I was a right eager beaver to check out this root boosting affair...

i-Volumise by New CID is a chunky little thing. Packaged in a futuristic pearly white tube, this mascara sells itself on it's "revolutionary 2-in-1 brush". If you struggle with the size of Benefit's Bad Gal wand then this product will definitely test you further, mainly because it's bloody HUGE!

Whilst one side of the genius wand loads your lashes generously with thick helpings of formula, a svelte and nifty separating comb pulls through the hairs to insure your application stays free from unsightly clumps. Whilst the texture of the mascara is quite wet to begin with, I found the product dried moderately quickly, leaving my lashes light and lifted with a faint flirty curl.

Before:

After:

Claiming to offer both "huge volume" and "exceptional definition", I do feel a tad let down by the overall results. Don't get me wrong, I actually really, really like this mascara - it wears like a complete pro and gives the most gorgeous framing to the eyes - it just perhaps isn't quite the product I was expecting it to be.

For day to night use i-Volumise is definitely a contender for the make up bag; the brush is fun to use, the results are super speedy (the above picture is just 1 coat of product), plus it holds up remarkably well under warmer weather conditions (though it will need topping up occasionally to keep the 'Oomph!'). I'm just a bit sad it doesn't add a tad more thickness to the tips, then I'd be a seriously smitten.

i-Volumise Mascara is available from selected retailers worldwide and newcidcosmetics.co.uk for £18.

*this product was a free sample obtained by the Beauty Bite*